Black Friday Special | On Now
Get an Apple AirTag and Holder Keychain with purchase of Guide Complete Set. With sale, $118 value.
Guide is a lifeproof bag that protects your essentials. With waterproof construction and a sleek design, it’s built for daily commutes, outdoor escapes and travel adventures. Guide Complete Set offers optimal, modular functionality. Includes:
- Guide: Lifeproof Anytime Bag (10L)
- Core: Padded Gear Organizer insert (2L)
- Vista: Compressible Leakproof Cube insert (10L)
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Zipper Lubricant accessory
Our Take on Carry
Lifeproof Construction
Our patented designs protect your essentials from water, sand, drops and anything else life throws your way.
Anytime Adaptability
Looks and functionality for a city commute, a weekend outdoors, air travel and more. Fit your needs in the moment.
Modular Organization
The lineup is designed to be enjoyed in tandem for additional functionality or standalone to meet a specific need.
Built with Minimalist Style
Inspired by a less-is-more Japanese design aesthetic, our streamlined take redefines what carrywear can be.
Lightweight and Agile
Slim-profile designs and featherlight materials make carry of your essentials easy so you can adapt to daily challenges.
Ecologically Conscious
We select recyclable, non-toxic materials that are durable and cleanable for long term use and enjoyment.
The Essence of Minimalist Design
Discover our collection of minimalist bags, inspired by the elegance of Japanese design. Each piece embodies the blend of simplicity and functionality to meet the demands of modern life while maintaining an understated aesthetic.
Who We Are
We're Agency - a California brand empowering active people to live lives of their own design. Inspired by the struggle to handle the daily transitions between work, activity and travel during a study abroad in Tokyo, we're redefining how bags can function and feel by combining sleek design with innovative functionality.
Explore the Lineup
