About Us
Our Mission and Values
Agency is a California lifestyle brand which empowers active people to live lives of their own design. Born from an appreciation of human-centric product design, minimalist aesthetics and living life on one’s own terms, "Agency” refers to the innate power that individuals have to control their own destiny.
Our Story
While creators Matt and Zack studied abroad in Tokyo, they had to transition between class, work and physical activity all in the span of a day. The weather and bustle of one of the largest cities in the world demanded a bag that's adaptable, lightweight and well-built.
Our Debut
We decided we would take on the challenge of creating our own bag to meet our needs. After a self-taught education in product design and plenty of trial and error, the end result was Guide: the truly waterproof, adaptable backpack we were looking for.
A Kick-Start
We decided on crowdfunding as the best was gauge the reaction of the real world to what we had created. The Kickstarter and IndieGoGo campaigns were a hit, earning the support of 400+ people worldwide and the coveted "Project We Love" award.
Expanding Our Reach
Agency then started online sales and partnerships with California retailers to expand assess to Guide. Supported by our passionate customers and the enthusiastic backing of our retail partners, Agency will continue to make moves on and offline.
GUIDE
A Lifeproof, Waterproof Anytime Bag
With a timeless aesthetic and just the right amount of features, Guide transitions with you throughout your day. From beach to boardroom, home to hotel, you’ll be ready for whatever journey awaits.
SUSTAINABILITY
Caring For Our Planet
We chose TPU coated nylon, which is a recyclable material. We avoided any environmentally toxic PVC in the product or production of the product. We try to reduce plastics used in product packaging whenever possible, for example using craft paper instead of disposable plastic bags.